Semalt: How To Block Darodar Ghost Referrals From Your Site
If you occasionally go through your Google Analytics, you are bound to find some traffic referrers that stand out. The fact that they keep reappearing in the traffic reports indicates that somebody is sending some traffic to the site. Even so, not all referrers represent actual people. There are those that you need to block from your site.
The following article, provided by Oliver King, a top expert from Semalt, covers a procedure that removes unwanted referrers. In this case, Darodar is the fraudulent referrer, but the method is also effective for other unwanted referrers.
What is Darodar?
I noticed some unusual activity from a referrer going by the name Darodar. The referrer's domain continued to appear in my logs which prompted me to visit the site and see what they were all about. The information I found there indicated that it was a simple SEO tool. I assumed that it was a standard site crawler gathering information from my site and let it slide. After engaging with some members of an online group on the Darodar topic, it dawned on me that the problem was far more significant than I thought.
Darodar is known for its notorious habit of sending out referrer spam to many website owners. It allegedly spreads spam by using malware that is circulated through a botnet. Even though you may not have been the victim of such an attack, it is advisable to take precautions to block from your site this fraudulent referrer.
Preventing Darodar from accessing your site
The first step to take is to block all suspicious domains through the .htaccess file. Every site that uses WordPress has this file in the website's root directory. You can get the codes to use from Paul Thompson from the Buzzwords to Business. Once you have the code, open your existing .htaccess file and paste it at the bottom. Save the new data. It will ensure that your site does not come under attack from the domains listed and used by the referrers from then on. It is important to note that fraudulent referrers have many disposable domains and can shift at any given time. Therefore, always be cautious and keep updating the .htaccess file.
The next step is to make sure that you remove all traces of Darodar from Google Analytics. It is important to do this as it ensures the accuracy of GA analytics and reports. The chances are that the bounce rates from the numerous visits from Darodar have all the data skewed. Removing referrers that use similar tactics as the Darodar bots ensure that your e-commerce tracking and monitoring in Google Analytics does not take them into account in future. It does not matter whether the skewness is substantial or not, under no circumstances should one base their decisions on wrong or inaccurate statistics.
The current post mainly describes methods used to block Darodar from your site. The good news is that the method works for any unwanted referrers you want to block from your site. The two will help prevent skewing your statistics in future.